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Investment in CRM to Enhance Customer Experience, a Top Priority for Years to Come


The outlook continues to be positive for CRM (customer relationship management) as buyers focus on technologies that enable more-targeted customer interactions in multi-channel environments.

SugarCRM Continues its Strong Growth in Asia Pacific


CRM solutions provider SugarCRM is continuously expanding in Asia-Pacific with a year-over-year increase in sales. According to Larry Augustin, CEO of SugarCRM, Asia Pacific is one of the company’s fastest growing revenue regions globally.

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Top Features Requested by CRM Software Buyers [New Research]


CRM (customer relationship management) software has come a long way since its debut as primarily a sales automation system. With more insights available to users through social and analytics capabilities, CRM “wish lists” are much longer today than in previous years. But what are the essential features CRM buyers are seeking to assist their businesses and manage their most prized asset - their customers?

Cut to the Cash: Best Practices to Shorten Your Sales Cycle


Think about it – the more obstacles that stand in your sales reps’ way, the less time they have to close new deals. So to shorten your sales cycle, you’ll need sales processes that run as efficiently as possible.

Cloud Computing Continues its Strong Growth in Australia [Report]


Frost & Sullivan recently published the State of Cloud Computing in Australia Report 2013, which highlights that public cloud offering has seen very strong growth in the last 12 months.

CRM Survey - Share Your Experience with CRM Systems


Want to know the top CRM systems that your peers are using this year? Software Advice has launched its 2013 CRM Software UserView survey. The survey collects market data such as the most popular CRM products and their top benefits. And you’re invited to participate.


Get a SugarCRM Head Start with Loaded CRM SmartStart Packages


We've just announced the launch of Loaded CRM SmartStart, a new set of SugarCRM onboarding packages designed to help you extract maximum value from your CRM investment and drive sales, marketing, and customer service team adoption and productivity from day one.

How Best-in-Class Organisations Leverage CRM for Better Customer Engagement


The advances in technology, changes in buyer behaviour and the hyper-connected world we live in have helped transform the CRM industry. As CRM vendors add social, marketing, analytics, and mobile capabilities to their CRM offerings, organisations can gain even more returns from their CRM, but the key to success is integration.

Mobile CRM Apps to Grow by 500% by 2014 [Research]


Gartner Research reported significant changes to come in the mobile CRM market. Gartner predicts that mobile CRM (Customer Relationship Management) apps will explode by 500% by 2014, another sign that the strong cloud adoption is forever changing the way we do business and manage business applications deployment.

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Creating a Customer-Centric Culture: From Aspirational to Essential


Most organisations aim to be customer centric. IBM’s 2010 global CEO survey found that 88% of CEOs surveyed said their number 1 priority was getting closer to their customers over next the 5 years. Yet, leading organisational change and achieving customer centricity is easier said than done.

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