CRM and Marketing Automation Blog

Gartner Research reported significant changes to come in the mobile CRM market. Gartner predicts that mobile CRM (Customer Relationship Management) apps will explode by 500% by 2014, another sign that the strong cloud adoption is forever changing the way we do business and manage business applications deployment.

An accurate sales forecast is critical to effectively managing your business. Being able to track the actual sales numbers as well as predicting what can be expected in revenue from sales is essential for the success of any company.

CRM allows you to gather and manage all your valuable customer data in a centralised location. There are many benefits to implementing a CRM system, and here are just some of the top things CRM can do for you:

Depending on the source you're reading, as many as 40-80% of CRM initiatives are described as “CRM failures” - and it’s generally not because CRM vendors create bad software. It’s often because buyers make some crucial mistakes at the very outset.

CRM Magazine’s 11th annual Market Leaders Awards Program recognizes the key players in the fast-growing CRM space that are best responding to the needs of their customers. 

SugarCRM was positioned as a CRM leader by an independent research firm. The Forrester Wave: CRM Suites for Midsize Organisations report evaluates 18 CRM Suites for midsize organisations (250 to 999 employees) and indicates SugarCRM’s strong traction in the market. 

Increasing the number of your customers who promote your product, the number of people who recommend you to their friends and colleagues, will strengthen your brand. People buy from those they trust, and more than anyone else people trust their peers, so using your customers to better your brand will allow you gain and retain customers more easily.

It costs far less to keep a customer than it does to acquire one, and as a result many companies seeking growth find tapping into their existing customer base to be an effective strategy.

CRM (Customer Relationship Management) is often thought of as a technology, but it’s better understood as a discipline enabled by technology. The object of CRM is to help organisations build, strengthen and maintain customer and stakeholder relationships. CRM, as a software, helps organisations better engage with prospect and customers - all in one place. By collecting all this data in a single location, business owners, salespeople, marketers and customer service professionals can use it to help with sales, marketing, service and customer loyalty.

SugarCon, SugarCRM’s annual user conference which was held from 23 to 26 April 2012 was again a huge success, gathering CRM industry thought leaders, providing training and networking to 1000 attendees. There were also some existing announcements including the latest Sugar 6.5 release, the new SugarCRM integration with IBM SmartCloud Enterprise and the replacement of IBM’s Oracle CRM with SugarCRM.