CRM and Marketing Automation Blog

Ever felt in the dark about what's going on with your customers? Doing lots of internal-facing tasks, updating excel spreadsheets instead of actually spending the time talking to your customers and engaging prospects?

SugarCon, SugarCRM’s annual user conference which was held from 23 to 26 April 2012 was again a huge success, gathering CRM industry thought leaders, providing training and networking to 1000 attendees. There were also some existing announcements including the latest Sugar 6.5 release, the new SugarCRM integration with IBM SmartCloud Enterprise and the replacement of IBM’s Oracle CRM with SugarCRM.

Update: See 5 reasons why you should use Sugar 6.5

Many businesses still use Excel and Access as their CRM (Customer Relationship Management) to manage customer data. Whether it's due to their familiarity with these programs, the belief that CRM is expensive or lack the time to manage the transition process, organisations are still struggling with managing their customer relationships with these basic tools.

By empowering your social employees to collaborate with SugarCRM, you reduce training costs associated with attrition, and promote and capture communal knowledge which you use to ultimately better serve your customer.

It's all in the title. Here's how SugarCRM addresses the 8 key 2012 CRM trends identified by CIO.com:

In continual efforts to deliver the best CRM solutions that solve your business problems, reduce costs and increase revenue, SugarCRM recently launched their new SugarCRM 6.4 release. The latest release includes usability enhancements such as direct Linkedin Import event drag-and-drop, quick create and edit forms, a calendar dashlet, and in-calendar navigation using the calendar view.

Australian SugarCRM Gold Partner Loaded Technologies Customizes Sugar Professional for Organization Dedicated to Educating Australian not-for-profit Boards and Managers.

Loaded Technologies’ outstanding SugarCRM implementation for ASF earns accolade from SugarCRM.

Australian SugarCRM provider Loaded Technologies has been awarded partner of the month for January, 2012 by SugarCRM, the world’s fastest growing customer relationship management (CRM) company. Loaded Technologies earned the partner of the month honors due to the outstanding results achieved by its client Australian Scholarships Foundation (ASF) with SugarCRM. ASF and Australian SugarCRM’s partner Loaded Technologies deployed SugarCRM Professional to track and manage ASF’s educational partners and scholarship applicants.

Your CRM contains critical data about your company and clients. Strengthening SugarCRM security is vital to preventing unauthorized access and information from being stolen.