Sales and Marketing Convergence
Tony Hughes, Country Manager Australia and New Zealand for SugarCRM discusses a critical challenge for organisations: merging sales and marketing for increased sales performance.
Sales and Marketing departments tend to be at odds with each other: marketing blames the sales team for not following up with leads generated by marketing, and salespeople blame marketing for not generating quality leads. The disconnect between Sales and Marketing is a common challenge faced by companies worldwide, yet, the largest opportunity for improving business performance: