Pardot Named "Best Overall Value" in Cloud Marketing Automation
Pardot, a marketing automation software, has been named Best overall value and best ease of deployment in a recent report by market research analyst Gleanster. The “Gleansight Marketing Automation” report includes an in-depth assessment of the marketing automation industry, with a detailed analysis of the uses, challenges and benefits of marketing automation software. It concludes with grades for top marketing automation software providers in four categories:
- Ease of deployment
- Ease of use
- Features and functionality
- Overall value
In addition to being named "Best" in Ease of Deployment and Overall Value, Pardot was recognized as "Better" in Ease of Use and Features and Functionality.
The report highlights some of the major milestones surpassed by Pardot in 2011, including the release of 130 features and product improvements, integrated social media tools and enhanced integrations to CRM systems such as SugarCRM.
The full report can be downloaded on Gleanster's website.