Cloud computing, also known as Software as a Service (SaaS) and on-demand software, has become one of the most discussed IT trends of this decade, and rightly so. The potential for improved efficiency, reliability and overall impact to business productivity is significant.

Simply put, cloud computing is the practice of hosting a company’s business applications on the internet, using a network of remote servers to store, manage, and process data, rather than a local server. Cloud computing gives you access to technology resources managed by experts and available on-demand.

End-users need only a web browser and an Internet connection to access all the functionalities they need, from anywhere in the world. 

Cloud-based solutions such as online customer relationship management solutions allows sales and marketing people to focus on what they do best: search, attract, and keep customers, while reducing or eliminating activities such as maintaining an IT infrastructure.

Benefits of Cloud Computing

• Reduce capital expenditures and operational overhead
• Pay as you go and pay only for what you use
• True elastic capacity; scale up and down to meet dynamic business demands
• Shorten time to market
• Reduce costs by consuming shared computing and storage resources rather than building, operating, and improving infrastructure on their own
• Users need not have knowledge of, expertise in, or control over the technology infrastructure in the cloud. Your third party provider will take responsibility for all aspects of the applications to ensure it is working correctly.