Sales people continue to be the key differentiators in winning complex and competitive opportunities because at the heart of every good business transaction is trust and value. In the past, the sales person’s job was to build rapport and communicate value, but today he or she must gain insight and create value, or be replaced by lower-cost sales models or the competition.

In this must read for every Australian Sales and Business Leaders, Tony Hughes, creator of RSVPselling™ and author of the book, The Joshua Principle, Leadership Secrets of RSVPselling, reveals several recommendations any sales leader should follow if they want to gain better insights in their customers,and create value for their customers, their company and themselves.

This whitepaper contains:

• An overview of the sales methodology evolution
• The Value Gap that exists in sales today
• Recommendations that should be money in the ears of any sales leaders.