Inbound Marketing involves getting found by potential customers through search, which contrasts with traditional outbound marketing in which businesses push their messages at consumers.

In traditional marketing (outbound marketing) companies focus on finding customers with techniques that are poorly targeted and that interrupt people: cold-calling, print advertising, T.V advertising, and trade shows. 

Inbound marketing is more effective than traditional outbound marketing methods because it draws people to your site through useful and informative content, social media and Search Engine optimisation (SEO).

Inbound Marketing is focused on getting found online by customers, andcontent creation is the foundation of any successful inbound marketing strategy. Engaging prospects and customers with tools such as videos, social networks, forums, blogs, whitepapers, case studies.

See Hubspot All-in-One Inbound Marketing Software features and benefits.