Online Marketing eBook

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  • Strategies to get found online

  • Australian online marketing stats

Search Engine Optimisation

The Internet has fundamentally changed the way in which people find, discover, share, shop and connect. We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.

Today, consumers start their buying decision process online, by using search engines, reading content on blogs and sharing information on social networks. Search Engine Optimisation (SEO) is an absolute must-have to any website strategy, but it takes hard work and consistency when aiming for the top spot. 

SEO include techniques to improve a website’s visibility in search engines (Google, Yahoo, Bing) and methodologies that make it easier for search engines to find, index, categorize and rank web content. SEO is an ongoing process beginning with a detailed site audit, in-depth keyword research and evaluation, on-page and off-page SEO recommendations, ongoing monitoring, reporting and refining.

Australian internet marketing and SEO stats

  • 79% of Australians Internet users search the web every day. (1)
  • Australians are the second-most avid web searchers after Americans (2)
  • 75% of users never scroll past the first page of search results. (3)

Simply put, if your business is not ranking well for the words that describe your products and services, then you’re not getting found for them by your potential customers.

Loaded and SEO

Building websites and SEO are two different specialities that go hand in hand. For this reason Loaded provides SEO services to insure our clients not only have a great website, but ongoing success as well. Contact us for more information.

SEO statistics sources:

1. Sensis & AIMIA report - What Australian people and businesses are doing with social media - May 2011
2. Sydney Morning Herald, “Just popping to the online shops”, 13/09/11 http://www.smh.com.au/technology/technology-news/just-popping-to-the-online-shops-20110912-1k61i.html
3. Marketshare.Hitslink.com in October 2010