Pardot is a compehensive on-demand marketing software that increases sales and maximizes efficiency for companies with complex sales cycles.
Pardot empowers Marketers to harness the web by automating their online marketing and lead management initiatives.
By integrating lead tracking, email marketing and prospect nurturing into a single interface, the Marketer is presented with a unified view of all prospect touch point, and the Sales team gains important insights into the behaviors of key prospects which can shorten the close time and increase the close rate.
Marketing Automation Benefits:
Marketing and Sales Alignment
Send only the most qualified leads to your sales team
- Prospect Nurturing - Automatically educate and nurture less sales ready prospects so sales reps can focus on closing.
- Scoring and Grading - Prioritize leads based on both level of activity and how well they fit your ideal prospect profile.
- Sales Alerts - Follow up the time is just right with automated email and desktop alerts.
- True Marketing ROI - Track prospects throughout the sales cycle and capture metrics that matter for B2B.
Campaign Management
Close more of your opportunities with less marketing spend
- Easy-to-use - The user-friendly interface requires no IT interaction to deploy new campaigns.
- Pre-defined Templates - Create branded emails using the template library.
- Creation Wizards - Easy to follow wizards guide you through each element of campaign creation.
Pardot Marketing Automation Features:
| Lead Nurturing |
Landing Pages |
| Automatically send out emails based on time intervals, actions taken by prospects on your website, or other parameters |
Build landing pages and forms that convert with intuitive drag-and-drop builders.
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| Email Marketing |
Two-way CRM Integration |
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Email blasting, drip marketing, autoresponders, and an Outlook plug-in allow marketing and sales teams to effectively reach their prospects.
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Pardot integrates natively with SugarCRM, Salesforce.com, Netsuite, and Microsoft Dynamics CRM.
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Anonymous Visitor Capture
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Prospect Tracking and Analytics |
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Anonymous visitors are tracked upon their initial interaction with your website, micro-sites, or landing pages.
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Identify visitors, track all prospect activity with micro-web analytics, and measure campaign ROI.
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| Lead Scoring and Grading |
Automation |
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Automatically score and grade your prospects and follow up with only those meeting your ideal customer profile.
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Take the manual labor out of lead assignment, segmentation, and nurturing by automating your most common marketing and sales processes. |
Closed Loop ROI Reporting
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Micro-Level Activity Tracking |
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Measure marketing and sales effectiveness with easy to configure reports and charts.
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An anonymous visitor who converts by completing a form, landing page, or clicking an email link, becomes a tracked Prospect.
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| Social |
Real-time Sales Alerts |
| Look up your prospects’ social profiles (Twitter, Facebook, LinkedIn and more), add social sharing widgets to your emails, and extend your reach with bit.ly and custom short URLs. |
Automatically notify your sales teams of significant prospect and visitor activity. |