Automatically connected to Pardot's data and built directly into Pardot' User Interface, the GoodData for Pardot app tracks the Key Performance Indicators that matter most: new and active prospects, campaign effectiveness and marketing contribution. Marketers can show off their performance with highly visual dashboards and drill down for deep insight.
Why GoodData for Pardot Marketing Automation?
- Satisfies marketers' insatiable appetite for analytics and data without the typical reporting pain
- Manage your marketing efforts with pre-built metrics and dashboards encompassing around lead funnel, campaign performance and program success
- Track your contribution to revenue with Marketing Sourced and Influenced Revenue reports
- Share dashboards and custom reports across your organisation to show off your campaign's effectiveness and collaborate with others
Getting more out of marketing analytics with Pardot and GoodData:
View the video below to learn more about GoodData Business Intelligence integration with Pardot Marketing automation: