Customer Relationship Management Resources

mobile crm best practices

Forrester Research:Best Practices - The Right Way To Implement Mobile CRM

This Best Practices Mobile CRM Guide provides:

Five key mobile CRM best-practice strategies
More than 50 tactics to make them stick
A self-diagnostic tool to identify your best opportunities for success and foresee the pitfalls to avoid

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Introduction to CRM

An Introduction to CRM

This paper will give you an overview of CRM, the benefits it provides, and tips for creating a pathway toward adoption.

This white paper answers the questions:

What is CRM?
The Top 6 Things CRM Can Do For You
3 Key Tips to Get Started with CRM

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CRM and Small Business White paper

CRM and Small Business: Smaller, Faster, Better

Although not every small business is ready for a CRM application, it is easier today for small businesses to find systems that meet their needs and fit within their budgets than it ever has been. This white paper explains what small business CRM means and provides a list of advantages and disadvantages implementing CRM will bring.

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Professional selling

The Evolution of Professional Selling White Paper

In this white paper, Tony Hughes, creator of RSVPselling™ and author of the book The Joshua Principle, Leadership Secrets of RSVPselling™, reveals several recommendations any sales leader should follow if they want to gain better insight in their customers and create value for their customers, their company and themselves.

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Social CRM

Social CRM Playbook

This white paper provides an outline of the broad steps business leaders should take in building a Social CRM strategy and an overview of how they can pair that strategy with technology to enable their business to practice real Social CRM.

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CRM buying guide

The 10 Step Guide to Buying the Right CRM Solution

This white paper helps business leaders better understand their requirements for CRM and lists the 10 steps that will help them organise their CRM selection process from initial research to self-assessment and vendor consideration.

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CRM cost

Total Cost of Ownership: Fees, Subscriptions and Hidden Costs

This white paper provides a comparative price analysis of the four leading CRM solutions for midmarket organisations: Microsoft Dynamics CRM 2011, Sage SalesLogix, Salesforce.com, and SugarCRM.

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deployment

CRM: On-Demand or On-Site? Choose the right deployment option

The rise of Software-as-a-Service (SaaS) is changing the way enterprises pay for and use customer relationship management (CRM) software. Should your company's CRM system be managed by an outside vendor or managed internally by your own IT staff?

Download this white paper outlining a decision-making framework to help companies decide which delivery option suits them best.

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SupportCosts

Grow Your Business, Not Your Support Costs

How can your company scale its customer base without scaling your support organization? This white paper details the strategies necessary to implement a responsive, agile support system that builds a loyal customer base in a cost-effective manner.

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Try it you'll like it

Try It, You’ll Like It

Nailing end-user buy-in has been a long-standing challenge for organizations that decide to implement a CRM system.

This white paper will provide an overview of some of the most common employee pitfalls encountered during a CRM implementation and will demonstrate how change management and a well-planned training program can ensure end-user compliance and software adoption.

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Hitting your numbers

Hitting Your Numbers: Creating Sales Excellence with Open Source CRM

This white paper outlines the key reasons how open source CRM can drive performance in your sales organization. This is the first in a series of Executive Briefs aimed at business departmental leaders’ unique CRM issues.

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5 touch pints with SugarCRM

Five Touch Points With SugarCRM

Key Integration Points to Extend the Value of Your CRM System

SugarCRM is at the forefront of integration with its open source, standards-based architecture which enables applications to be seamlessly integrated with each other. This white paper provides readers with five integration touch points with SugarCRM and their resulting benefits.

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streamlining sales processes yo boost performance

Streamlining Sales Processes to Boost Performance:
Five Best Practices for Optimizing the Sales Pipeline

This white paper outlines the 5 top inefficiencies commonly found in sales organizations. You will learn how to recognize the causes of these inefficiencies and about the steps you can take to resolve those conflicts in your sales organization.

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