Social CRM has been the hot topic of discussion in the CRM space for several years now. The promise it holds makes marketers and sales directors salivate—the sort of information about customers that businesses have worked so hard to discover and collect is now being volunteered by customers through social media channels.

This white paper provides an outline of the broad steps business leaders should take in building a Social CRM strategy and an overview of how they can pair that strategy with technology to enable their business to practice real Social CRM.

What you’ll learn:

• Five Steps to a Social CRM Strategy
• Social CRM Best Practices
• Refining the Social CRM Process
• Avoiding the pitfalls