Manage and track campaigns across multiple channels - from lead capture to close sale with SugarCRM

• Make smarter decisions about where to invest your marketing dollar and measure the impact of your marketing activities on your company's bottom line

• Effectively create, execute and track campaigns across multiple channels
   
• Capture leads directly into your SugarCRM with web-to-lead forms
   
• Automatically assign leads to your sales reps
   
• Integrate SugarCRM with other marketing platforms such as Pardot Marketing automation and Hubspot inbound marketing software.

Multi-Channel Campaigns

• Develop, execute and monitor campaigns across multiple channels in one single place
   
• Manage web media, email, newsletter subscriptions, webcasts, telesales, print advertising, TV, and radio advertising.
  
• Achieve better visibility into the effectiveness of marketing expenditures
   
• Benchmark campaigns to understand which ones produce the most revenue
   
• Track campaign ROI by linking opportunities to specific campaigns.
   

Campaign Wizard

• Create and execute your campaigns with SugarCRM campaign Wizard, which walks you through the steps for creating a campaign, adding targets, program dates, budget, expected revenue
   
• Ensure proper testing, suppression, and list management.
   

Email Marketing

• Identify the correct target for a given campaign, design offers that are brand consistent and coordinated across customer channels
   
• Monitor email marketing responses, including open e-mails, click-throughs, unsubscribed, and leads generated
   
• Track and assign opportunities to campaign leads
   
• Control opt-in and opt-out lists.
   

Web-to-Lead Forms

• Quickly create web-to-lead forms without any technical skills
   
• Designate what kind of information you would like to capture in each form to ensure useful information is handed off to sales people for follow-up.
   
• Automate lead import from the Web into SugarCRM

Lead Management

• Segment leads based on the attributes that drive your business
   
• Automatically capture and assign leads across multiple channels and hand them off to the correct sales representative based on territory, team or specialty
   
• Convert leads to opportunities and ensure appropriate follow-up

Marketing Analytics

• Get real-time reports and assess the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate 
   
• Relate opportunities to specific campaigns
   
• Replicate successful campaigns in a few simple steps.