SugarCRM Reporting turns data into actionable information:
- Monitor business performance across the entire business with reporting tools on Marketing Analytics, Sales Trends, Case Reports, and Customer Profiles.
- Create real-time reports and dashboards on any CRM metric, without having to rely on administrators for support
- Customize Dashboards to meet the individual roles of users or to track key metrics across the organisation.
- Share/restrict access to reports and dashboards across teams
- Review HTML-5 compliant charts on tablet computers such as Apple iPad.
Dashboards

- SugarCRM Dashboards provide employees and managers with real-time information about leads, opportunities and accounts.
- Manage access based on user profile and expose employees only to the information they need to know.
- Consolidate sales information from across the business for executives
- Customize charts and reports based on key metrics
- Drill down on charts to understand account progress and individual performance
Marketing Analytics

- Measure the effectiveness of marketing campaigns from the initial offer to a closed sales opportunity
- Assess the effectiveness of marketing campaigns relative to budget, channel, expected revenue and win rate
- Understand the ROI of marketing programs
- Track which channel is most/least profitable
- Replicate successful campaigns in a few simple steps
Sales Trends

- Present user-specific information about opportunities
- Monitor the pipeline of sales representatives by sales stage, view how many calls each rep has made over a given time period, and monitor closed and expected revenue for the quarter.
- Consolidate sales data for executives
- Customize charts and reports based on key metrics
- Drill down on charts to understand performance
Case Reports

- Monitor customer problems and how well your customer support team is solving these issues.
- Identify and prioritize customer problems
- Measure open cases by time period, support representatives, priority, and entitlement.
- Gain a better view into customer satisfaction and support organisational performance.
Customer Profiles

- Understand your customer base and how it changes over time
- View customer profiles by industry, geography, company size, product assets, revenue and other important attributes
- Parse by industry, revenue, time, geography, and other attributes
- Deliver relevant reports based on concrete data