Company Description:
The Australian Scholarships Foundation (ASF) is the only Australian organization solely focused on facilitating access to scholarships for Australian not-for-profit boards and managers to undertake education, training, and development programs that improve their ability to lead and manage.
Headquarters: Sydney, Australia
Founded: 2008
CRM Solution: SugarCRM Professional, provided, customised and integrated by Australian SugarCRM's partner Loaded Technologies
Business Issue:
ASF negotiates with accredited education and training providers across Australia to provide free or discounted executive management, mentoring, and training programs in a range of management disciplines. When the foundation began operations in 2008, scholarship application, evaluation, and tracking were largely manual processes, managed with spreadsheets. But as the need for ASF’s services grew, the organization needed a system that could standardize and automate these tasks.
Requirements:
- Manage increasing transaction and application volume
- Deliver greater visibility and transparency into the application process
- Operate cost effectively within funding constraints
- Support more effective marketing and segmentation
- Enable ASF to communicate confidently with scholarship funders and applicants
Solution:SugarCRM Professional
For guidance in finding and vetting a system, foundation CEO Amy Lyden consulted Mark Tallis, Director of Consulting for Loaded Technologies, a SugarCRM Gold Partner. Tallis and his developers took an agile development approach to the ASF project, using frequent prototypes to show Lyden the solution’s capabilities and structure and to encourage her participation in the process. The first phase of the solution focused on the sales pipeline, building the processes and supporting data to manage the institutions that are providing courses and course funding or referring personnel to apply for scholarships.
Business Benefits:
- Improved management of the sales pipeline and application process
- Streamlined communication with applicants and educational partners
- Provided an easy-to-use system for volunteers and part-time staff
- Enabled email marketing to be handled in house
- Integrated Sugar with Moodle and Joomla
Results:
- Increased application processing capability 1000 percent
- Delivered a 300 percent increase in scholarships offered with no additional staff
- Eliminated the expense of a third-party email marketing vendor
SugarCRM has been introduced by telecommunications wholesaler and franchisor Telcoinabox and SugarCRM Gold partner Loaded Technologies to streamline its service providers' sales processes and customer management.
Loaded Technologies has customised the system to include a billing connection module which connects Telcoinabox current billing system, Utilibill, to the service providers' CRM. This gives them a real time view of customers' billing and payment status.
The new system, SugarCRM allows service providers to:
- Execute email campaigns
- Generate leads more easily
- Better manage customer acquisition and retention; and
- Run real-time customer reports.
"Our primary focus is to continually search for ways to improve our service providers' business workflow and processes so they can focus on generating sales," said Telcoinabox CEO, Paul Line.
"SugarCRM Professional came up as the only one on the market that was flexible enough to allow us to do this"
"We anticipate even stronger turnover improvement among our service providers with this new system in place."
SugarCRM went live on 1st February 2011 and is made available to all Telcoinabox service providers through a licensing arrangement. It will be rolled out to all service providers globally, including New Zealand and the UK.

Key Features
- Client Lounge
- DNN website
Advance Documents Systems (ADS) is a high-tech docu-management specialist based in Orange in the Central West of New South Wales. ADS provides a full range of record and document services including consulting, secure destruction, scanning, secure storage and environmental storage.
Specific Client Requirements:
- To enhance the brand awareness of Advance Documents Systems
- Client Lounge – Login area for posting of specific client information
- A website with a full and feature rich Content Management System (CMS) for easy and regular maintenance of the site by nominated administrators.
The solution:
- A strong custom design to accurately reflect the Advance Document Systems brand and the services it provides to its clients
- Easy to update and maintain website by administrators at ADS using DotNetNuke CMS
- Website hosting
Microsite : Give it up for good
Key Features
- Membership registration
- Online donation payment facility
- Thermometer as a visual aid to track fundraising success
Cancer Council Australia’s Give it up for Good initiative allows staff of their corporate partners to raise funds for cancer research, prevention and support services by undertaking a cancer smart challenge. Staff take steps to reduce their risk of cancer whilst raising funds for a great cause.
Loaded Technologies built a user-friendly microsite based on the Artez online fundraising platform used across many Cancer Council events.
The site is dedicated to encouraging staff of corporate partners to participate and raise funds to make a difference. Individuals take up a cancer smart challenge such as quitting smoking, limiting alcohol consumption, exercising being SunSmart and maintaining a healthy weight. Through the website functionality, staff can set up an individual fundraising page allowing them to ask colleagues, friends and family members to sponsor them.
Loaded Technologies delivered a focused, donor friendly microsite, consistent with Cancer Council’s branding guideline standards. The microsite features an online donation payment facility, member registration and a thermometer as a visual aid to track fundraising success.
Key features
- Product Customisation tool
- Online shop
- Membership area
Dixon Sports is an Australian owned and operated Company founded in 2002 which supplies Sporting Clubs and Schools throughout Australia with a wide range of Uniforms and Equipment.
Objectives
Dixon Sports wants to provide customers with an interactive experience with the implementation of a Designer Wizard tool to design your own gear.
The solution
- Website Redesign
- Designer wizard tool to design and order your own uniform
- ASP.NET StoreFront Online shop
- Membership area
Loaded Technologies redesigned Dixon Sports website and developed a Designer wizard tool for customers to design their very own uniforms using a flash application.
All #10 Teamwear garments are custom designed by customers using the interactive 'Designer' tool on the website, developed by Loaded Technologies.
Results
The site enables orders to be placed by customers over the internet which includes design specifications such as:
- Choose uniform and colors: for soccer, Futsal, Hockey, handball, Schools
- Quantity and Sizes
- Choose the Sponsors logo
- Allocate shirt numbers
- Quote, Delivery Address & Contact details
Loaded Technologies built the site with an eCommerce product called ASP.NET StoreFront to offer visitors and clients an online shop.

The Metropolitan Plan for Sydney 2036, released by Premier Kristina Keneally on 16th December 2010 is the NSW Government's key urban planning document shaping Sydney's future growth.
This launch coincided with the release on the internet for public view on the same day.
Key Objectives
The Metropolitan Plan for Sydney 2036 website was required to:
- Promote the Metropolitan Plan as the long-term strategic plan for Greater Metropolitan Sydney to 2036.
- Provide online resources and easy access to the planning policy actions.
- Be built and delivered in DotNetNuke content management platform requiring flash and video content.
- Be comprehensive, whilst being simple and effective to navigate, with a unique and fresh Sydney feel.
The Solution
Loaded Technologies custom designed and built the website look and feel whilst still embracing the NSW Government design guidelines.
Flash was used to showcase video vox pops of Sydneysiders expressing their views, explanatory comment by Departmental staff , interspersed with footage from some of Sydney’s iconic events, attractions and lifestyle benefits.
The Outcome
When the Metropolitan Plan for Sydney 2036 was unveiled by Premier Kristina Keneally , it received wide media coverage with articles on the Sydney Morning Herald and Daily Telegraph, and other online media websites, as well as Kristina Keneally’s Twitter feed on the day of the launch.

Key Features:
- DotNetNuke website
- AspDotNetStorefront
Moss and Spy designer Lia Tsimos established her first label in the 80’s, and now distributes through 200 boutiques around Australia and on the international scene, in New Zealand, South East Asia and the Middle East. Boundaries are broadening with the much anticipated e-commerce feature recently launched.Requirements
- A new website to Elevate Brand positioning, Drive sales through excellent product portfolio and Drive traffic to the new website.
- A strong design to accurately reflect Moss and Spy brand and positioning.
- Design of a premium catalogue to display Moss and Spy collection.
- A website with a full and feature rich Content Management System (CMS) for easy and regular maintenance of the site by nominated administrators.
- An eCommerce facility to catalogue, maintain and sell products.
The solutionLoaded Technologies designed and developed the e-commerce website:
- Website built on DotNetNuke (DNN) Content Management System (CMS) platform
- The ecommerce element is ASPDotNetStoreFront
- Hosting
- Product catalogue
- Client lounge

Key Features
- Interactive map search
- Fully featured search function
- Fully featured booking system
Best Western’s Australia website has been revamped, giving consumers an easier and faster way to search and book over 180 Best Western hotels around Australia.
Best Western Australasia worked with Loaded Technologies on integrating an improved search and book functionality allowing users tosearch for hotels by city, airport and attraction and find the best rates and packages for their stay.
The Australian website provides a comprehensive, easy-to-use search experience for customers, returning quick accurate and personalised results. Best Western Australasia anticipates over half of their bookings will be driven through their website.
The enhanced online reservation facility includes:
- Interactive map search, showing hotel location, description and thumbnail images.
- Fully featured search function with various filters
- Fully featured booking system with detailed features: room rates, discount rates available rooms, star-rating and amenities
Benefits of the powerful hotel booking system
- Improved hotel search experience
- New online tour: video content showing the hotels and their surrounding neighbourhoods
- Fast and accurate search results
- New search filters based on City, Airport, Attractions
Kimi Anderson, General Manager of Sales and Marketing for Best Western Australasia said, “The new website, with greater capability, makes searching and booking accommodation even easier. Our online bookings have grown substantially over the past few years and we’re sure that the new website will continue to deliver on our guest’s expectations for a quick and easy booking process”.
The speed and functionality of the reservation facility coupled with the vast range of hotel accommodation means that Best Western is able to make the user experience faster than ever before.
Key features:
- Complete DotNetNuke Content Management System (CMS)
- User interface significantly improved
- Improved navigation and functionality
NSW Australia's premier greyhound racing club National Coursing Association (NCA) entrusted Loaded Technologies to redesign their website and produce an eye catching, creative and contemporary website design.
Loaded Technologies designed and built the website with a complete DotNetNuke content management system (CMS) which accurately reflects the NCA brand and the services it provides to its clients. Loaded implemented DotNetNuke CMS platform to facilitate the creation and management of content with minimal technical resources.
Loaded Technologies refined the design and created a clean, modern look and feel and offering improved navigation and functionality. The new website offers a range of resources including racing information, Functions/Hospitality, Sponsorships and General Information.
The user interface was significantly improved, allowing the user to get a better web experience with relevant information.
McConaghy Group are property developers specialising in the investment, management and leasing of shopping centres in regional areas of New South Wales and Queensland.
Loaded Technologies redesigned one shopping centre "Dalby Shopping World" website. The success of this project hs led to redesign of the remaining shopping centres websites (shown above) in the McConaghy Group portfolio.
Key Objectives
- Creative design, development and implementation of a new, fresh design in line with the corporate look and feel.
- Build, Test and Deploy using latest DNN Content Management System (CMS) System
- Training on the management of website content, and website statistics reporting and interpretation of Google Analytics.
The Solution
Loaded Technologies custom designed and built the website look and feel in line with the agreed architecture and brand guidelines, providing an engaging web-experience for visitors to the shopping centre website. Clean, fresh and contemporary design attracting user attention and hence spemding longer on the website.
The Outcome
Loaded Technologies successfully delivered the website that incorporates categories such as the store directory, events and promotions, special offers. Loaded Technologies then redesigned the remaining shopping world websites.